Kérastase content strategy
Role: Concepted the content strategy for Kérastase’s experiential activation featuring Sydney Sweeney and Emily Ratajkowski, aligning social content trends with talent-driven storytelling to tease and amplify the campaign—garnering over a million unique views within 24 hours.
Credit:
Art Director: Grant McGrath
Content Producer: Keri Balnis
Production Support: Grace Campisi
Event Videographer: Dave Russo
Director of Photography: Bryan Berrios