gradient experience instagram
Role: I developed and executed a social media content strategy that pulled back the curtain to showcase the behind-the-scenes process of events, while elevating the Instagram feed to maintain a high-end, curated aesthetic and staying at the forefront of cultural trends. I collaborated with the sales team to ensure our content aligned with monthly sales themes and targeted clients, driving conversations that supported sales goals.
Before & After
THE MACALLAN BTS CONTENT
Role: I partnered with @Austen_Paul and @filmnamics to create behind-the-scenes content for The Macallan reel, driving 33,975 plays and a total watch time of 2 days, 6 hours, and 52 minutes.
Credit:
Austen Paul
Javier Riveros
Colton Duke
Kyle Maranhas
No whisky was harmed in the making of this film.
Kiehl's jackson hole concept store
Role: I led the visual direction, creating shotlists and moodboards to ensure content alignment with sales initiatives and internal marketing objectives.
I.M.P.A.C.T. CAMPAIGN ROLLOUT
Role: Led creative strategy and designed key graphic assets for a multi-channel campaign rollout launching the I.M.P.A.C.T. Model—Gradient’s proprietary framework for building experiential strategies.
