Problem: Attracting guests to become re-occurring visitors to the Moxy hotels
Insight: Post-pandemic, there has been an increase in desire to socialize among peers and attend community gatherings
Solution: Provide hotel guests and locals access to programming and activations happening in the hotel
HUMBLE BLOOM’S PLEASURE GARDEN
Humble Bloom’s Pleasure Garden at Moxy LES delivered inclusive Valentine’s vibes with sensory activations, plant-based indulgences, and seductive sounds.
Role: Led seamless setup and breakdown operations, coordinated vendors, and ensured a flawless, high-touch guest experience from start to finish.
PAINT & PUFF
Moxy Williamsburg collaborated with Smudge Studio and Edie Parker for a floral-filled watercolor workshop, where guests explored brushwork and mark-making, elevated by Private Jet puffs and playful goodies.
Role: Conceptualized a timely 4/20 event, securing strategic partnerships and overseeing on-site activations to deliver a memorable and culturally resonant experience.
Let them eat cake.. and paint
A Marie Antoinette themed class for the Victorian era lovers.In partnership with Smudge Studio and Bodega Cakes, guests painted using pastels while admiring a gorgeous tablescape of florals and cakes.
Role: Developed and scaled an event series with Smudge Studio, securing strategic partnerships and collaborating with sales to ensure seamless execution and brand alignment.
nyfw pop-up with Buci NYC
Buci NYC partnered with Moxy Lower East Side during NYFW to debut its Gem collection with a floral-filled pop-up featuring silk chiffons, slinky gowns, and an exclusive IRL shopping experience for influencers, guests, and community members.
Role: Collaborated closely with the Buci team and provided on-site support to ensure a seamless and successful pop-up execution.
nyfw pop-up with
alfargos marketplace
alfargos marketplace
This event was for the vintage enthusiasts! Alfargo’s Marketplace filled Moxy East Village’s Alphabet Cafe and studios with racks of tweed blazers and Izod sweaters. The vibes were flowing with music, drinks, and New York’s best dressed attendees.
Role: Oversaw end-to-end event execution, bringing the creative vision to life while ensuring flawless operations and on-site alignment.
lifestyle photoshoot
Role: Shaped the creative vision through curated moodboards and visual references that reflected Moxy’s brand, and partnered with the photographer on set to art direct striking, editorial-style moments while maintaining a relaxed, talent-first environment.
Social Media and Print Graphics
Role: Created social campaigns to drive buzz and promote activations.
